Content tagged #CMO Buying Behavior

2 posts found

News•Sales Strategy & Enablement

Stop Wasting Ad Spend: 82% of B2B SaaS CMOs Aren't Buying Until After You're Shortlisted

Stop wasting B2B SaaS ad spend. 82% of CMOs buy *after* your team is shortlisted. Target the real decision-makers now.

Antriksh Tewari

2/8/2026

News•Business Strategy

Stop Saying You're Open to New Vendors: B2B SaaS CMOs Reveal the Real Shortlist Secret

B2B SaaS CMOs aren't truly 'open' to new vendors. Uncover the real shortlist secret: trust signals beat innovative features. Learn how to break through!

Antriksh Tewari

2/8/2026

Stop Wasting Ad Spend: 82% of B2B SaaS CMOs Aren't Buying Until *After* You're Shortlisted

Stop Saying You're Open to New Vendors: B2B SaaS CMOs Reveal the Real Shortlist Secret

Stop Wasting Ad Spend: 82% of B2B SaaS CMOs Aren't Buying Until After You're Shortlisted